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As a web publisher, there are many things you can do to monetize your websites and bring in a little (or sometimes a lot) of extra cash. One of those ways is Google AdSense, which is a great way for making money online. In this article we will take a look at exactly what it is, how it works, and how to use AdSense to make money online.

What is Google AdSense?
Google provides many services to webmasters and online businesses alike. They can help you to analyse your web traffic, optimise your web pages for better search results, and much more. The services we are interested in for the purposes of this article are the two related programs, AdSense and AdWords. At one time a revolutionary concept in online marketing, AdWords is a program that enables online businesses to advertise their websites alongside relevant content all over the web, in exchange for a fee every time an advert drives a visitor to their site. Those adverts, however, need places to be shown and this is where the partner service AdSense comes into play. AdSense is the other side of the coin, and the part that we as publishers are the most interested in to make easy money online. AdSense pays publishers that display adverts on their pages every time someone clicks on them.

How Does AdSense Work?
Google AdWords and AdSense are extremely clever technologies. By utilizing some sophisticated techniques, Google can basically analyse all of the content on your web page to show AdWords adverts on your site that match up with your content. For example, if you own a website about DIY and utilize AdSense on that site, the adverts will be targeted specifically at the DIY niche which in turn means more people are likely to find them useful. Simply put, by displaying relevant adverts on your website from Google, every time someone clicks on one of those ads, the advertiser gets charged and you get paid.

Easy Money
To get started with Google AdSense advertising and to start making money from your websites, all you need to do is sign up for an AdSense account. Once you have registered, Google will provide you with a small snippet of code to place wherever you want the adverts to show up. The adverts can easily be customized, come in all shapes and sizes to fill any advertising space you may have, and will nearly always match up to your website’s content with no extra effort on your part at all.

While in the beginning things can be slow, don’t give up! Sometimes it is simply about finding the right balance or the correct placement for your adverts, and of course you need the traffic coming in before you can monetize it. If you don’t have enough traffic visiting your sites and you want to be able to make money easily then you will have to spend time up front in optimising your site and adding content to improve your search result placement. Don’t be disheartened if you don’t make a million straight away, eventually most websites can become steady earners from AdSense alone if given enough TLC to begin with.